In line with the corporate priorities the strategic direction being pursued by PCA, and as it adopts an institutional transformation with the end-view of effectively delivering the support needed to ensure the success of a market-driven coconut industry, the Authority has undertaken a thorough review and rationalization of its existing Programs and Projects.

The current Management has decided that a “Program-based” system in implementing interventions is a more effective and holistic approach in ensuring the alignment to the goals, the achievement of outcomes, and the successful achievement of targets. Under this system, Program Directors are assigned to focus on the attainment of a specific sector/industry outcome. They are capacitated to be on top of the strategic operational planning, target setting, implementation management, and close monitoring and evaluation of their assigned programs.